RMS Beauty Review: Clean Beauty You Need to Swap To

For years, I didn’t wear much makeup at all. I mean, I was that girl in high school who just didn’t bother with it. The idea of putting products on my skin full of chemicals and stuff just didn’t sit right with me. I always thought, “Why risk messing up my skin for the sake of looking good or following a trend?” I was also raised by incredible parents who encouraged me and always told me I am beautiful without makeup.

But then, I found RMS Beauty! 

RMS is a breath of fresh air in a world filled with beauty products that often feel more like a skin hazard than something that’s meant to make us feel good. The founder of RMS, Rose-Marie Swift, is a former makeup artist who worked with big names like Victoria’s Secret. (Yep, you heard that right!) She started RMS because she was tired of seeing her skin break down from all the harsh chemicals in traditional makeup. Rose-Marie’s mission was to create a line that not only gave people that fresh, dewy look but also nurtured their skin while doing it.

So, if you’re someone who’s been avoiding makeup because of what’s in it—you should seriously look into this brand.

Why RMS Is Different

Here’s the deal: RMS Beauty is all about clean, natural, and non-toxic products that are formulated using raw, food grade, certified organic, wildcrafted and naturally derived ingredients. I’ve never had to worry about breakouts or irritation with RMS, which is a serious green flag for a makeup brand. You know how it goes with certain products—you put them on, and you’re just waiting for your skin to react. But RMS is different. Their makeup feels like a bonus, enhancing your look while keeping your skin healthy.

Lightweight, Buildable, and Beautiful

With RMS, you don’t have to worry about clogged pores or heavy formulas—everything is lightweight, buildable, and absolutely beautiful. Plus, RMS follows strict guidelines to ensure their products are safe and effective, committed to using clean, sustainable ingredients that nourish your skin rather than harm it. If you’re ready to make the switch to clean makeup that actually delivers, I can confidently say RMS has got you covered. 

Going Above and Beyond

Did you know the United States currently bans only 30 ingredients from personal care products? RMS goes above and beyond, avoiding over 2700 ingredients in their formulations.

On days I don’t want to wear makeup, but need a little life in my cheeks, I’ll swipe some cream blush onto the high points of my face, knowing I don’t have to worry about ultra harsh synthetic or toxic chemicals harming my skin. I am definitely not compromising.

I’ve “beta tested” some of my favorite RMS products with a close group of friends, without even mentioning it’s a clean beauty brand. While we were on a trip together, they couldn’t stop raving about it and would ask to borrow my makeup every day.

My Favorite RMS Products

Let’s talk about my RMS star products.  

• Lip2Cheek Blush: This product is my absolute favorite. It’s a multi-use cream blush that you can swipe on your lips, cheeks, and even eyelids for that easy, cohesive look. The best part? It’s not like a lot of cream blushes that leave you looking like you’ve dipped your face in grease. Instead, it’s smooth, lightweight, and gives me that soft, natural flush of color. I love how easy it is to use on the go, and it doesn’t feel like I’m wearing anything heavy. 
• Mascara: I’m a fan of the RMS mascara because it’s waterproof but doesn’t smudge. I’ve found that my eyelashes start falling off after using other brands even just once. I’ve never had issues with RMS mascara. Bonus: it doesn’t feel crunchy or stiff on the lashes, like some waterproof formulas.
• Lip Oils/Lip Products: I know Summer Fridays and Rhode have their hype when it comes to lip oils, but I’m here to tell you—RMS takes the crown. The ingredients they use are hydrating, hypoallergenic, dermatologically tested, gluten-free, vegan, cruelty-free, PETA certified, alcohol-free, silicone-free, paraben-free, phthalate-free, sulfate-free, and free of synthetic fragrances or flavors. Plus, the shades are gorgeous. It’s the perfect clean swap for any other lip oil you’re currently using. I find them to be super moisturizing and so natural looking.

Why You Should Give It a Try

Ultimately, RMS Beauty products are clean, safe, and effective. Unlike many clean beauty brands that feel like cheap imitations of more popular products, RMS stands out with its better formulas and true performance.

Once I discover something better for my skin, especially when I realize what I’ve been using might be harmful, I can’t go back. Learning about the toxic ingredients in many makeup products made me feel guilty for continuing to use them. If you can relate, I hope this inspires you to make the switch to clean beauty too.